Molton Brown is one of our longest standing sponsors, having generously been sponsors of The Copra Ball and The Copra Awards for many years. As Brand Manager for UK Trade at this world famous luxury bath, body and beauty brand, Ali Sheer knows a thing or two about the beauty industry. We speak to Ali about her views on this ever evolving landscape:
The beauty industry is such a creative environment. I love working with so many creative, entrepreneurial people who are passionate about what they do and that inspires me every day.
It is an ever-evolving landscape. It's a fantastic opportunity to trial, learn and try something new! It’s exciting to think of and work towards new ideas that will appeal to the changing demands and expectations of our customers.
Copra brings together an exciting group of beauty insiders, providing opportunities to build relationships with other experts and add some gravitas to new products. This is so important in an industry with so many varied brands. It helps grow independent smaller businesses as well as support larger, more established brands.
My top beauty tip is simple, timeless and effective... Drink lots of water. And as second, the fluffier your eyebrows the better as far as I’m concerned!