“Our industry is flooded with creative thinkers. Amazing entrepreneurs with spirit and dedication.“ Millie Kendall MBE
The Copra community is made up of amazing minds, people with varied perspectives, years of experience and thought-through values. We talk to Millie Kendall MBE, CEO of British Beauty Council and founder of BRANDstand Communications about the importance of the cosmetics and perfume industry, and career opportunities that you didn’t know existed…
“I grew up in retail, I worked the shop floor for many years and loved the interaction I had first-hand with customers. We are proud to be a part of the Copra community. COPRA is an organisation that supports the amazing experiential retail environments we have here in the UK, this is one I am happy to support.
My favourite thing about the beauty industry? The people for sure, our industry is flooded with creative thinkers. Amazing entrepreneurs with spirit and dedication. And that is in retail, brand, PR, marketing and the many practitioners in beauty, make-up, hair and nails. As well as the forward-thinking outspoken changemakers and opinion formers. We are a trend leader in beauty on a global scale.
If you are hoping to create a career in the perfume and cosmetics industry make sure you do your research first. Know what careers are available to you. The beauty industry has so much to offer in so many areas. The internet, social media and e-commerce have opened our industry up to so many new careers that 10 years ago simply didn't exist. For young people, it is important to know that we have a lot of opportunities for recruitment in sciences and design. Look at Chemistry and Cosmetic Science, or Design Technology which could lead to a career in Branding, Product Design and Packaging Technology.
Beauty isn't just about make-up, it is also about personal hygiene and wellbeing. Our industry is so all-encompassing, offering a confidence boost, a support network and for women and more recently men too. It is an amazing place to excel in a career both full time and as a freelancer of any age. We are a force for good and should be proud of our industry's achievements.”