Kazi Abidur Rahman, CEO at Sunnamusk
What is your number one goal for 2023?
In today's competitive retail landscape, creating an exceptional customer experience instore and online is a key focus for Sunnamusk London, coupled with expanding our geographical reach for sustained growth and business success.
How important is Social Media to your business?
Social Media is absolutely crucial for Sunnamusk, our business and the founders themselves have built quite the following on social media platforms and people genuinely connect with the story behind our brand, the journey we've been on, and the relentless effort we put into making Sunnamusk a success. Social media provides us with a unique opportunity to engage with our customers on a personal level. We can share behind-the-scenes glimpses, showcase the craftsmanship that goes into creating our fragrances, and even get feedback directly from our loyal fans. It's like having a direct line of communication with our customers, and that's priceless! In today's digital age, social media has become an integral part of our business strategy. It's not just about likes, comments, and shares. It's about building a community and fostering genuine connections. It's a powerful tool that allows us to share our passion for fragrance, connect with our customers, and drive our brand towards even greater success.
Education is fundamental in all aspects of a good business. What is your most important educational tool for your business?
When it comes to Sunnamusk, we firmly believe that our most important educational tool is our people. While we use various educational tools to support our business, our people are at the heart of our educational efforts. Through training programs, continuous learning initiatives and knowledge-sharing we invest in our employees' education to empower them with the skills, knowledge, and passion needed to drive our business forward. They are our most valuable educational tool, and their growth and development are pivotal to the overall success of Sunnamusk.