Please introduce yourself
Fraser McEwan, Dermalogica, Associate Marketing Director
What is your favourite aspect of working within the beauty industry?
The people, the products and the passion. It’s unrivalled and makes coming to work for most people a real pleasure to surround yourself with the level of creativity, expertise and knowledge.
The beauty industry has been going through some incredible changes throughout the past couple of years. What are the most exciting opportunities for someone looking to start a career in the beauty industry?
More than ever there are incredible opportunities with new channels, avenues and platforms opening up. Digital is no longer seen as an afterthought or add-on to a brand or launch, yet an integral part of each touchpoint for the consumer of today, so be curious, research the industry, ask why and understand the consumer experience both in-store and online.
What’s your key beauty tip/quote?
Wear SPF, every. single. day.
How is Copra important to you?
It’s incredibly important for the industry to always have a sense of community outside of any brand or company, and Copra is an incredible organisation to do that and allows us to remain connected with our retail partners.