COPRA Cares Q&A Catch Up with SG Brands and Fiole.co.uk

Our COPRA Cares social media programme has been running since 2018 inviting our sponsors to share their thoughts and of course to answer some crucial questions relating to our ever-increasing industry.




Please introduce yourself

We are Samuel Gearing and Josh Carter, founders, and directors of SG Brands and Fiole.co.uk.


2021 has been another challenging year. How has it been for you and your business, and how have the recent challenges reflected in your business decisions?

We created an online platform in 2020 to combat the store closures, but for us 2021 has been hugely positive. It has been a great to not only grow but learn from our E-commerce side of the business and at the same time we have seen an excellent rebuild of our brick-and-mortar trade. Working closely with stores and partners, we have not only seen a great bounce back from the pandemic, but even growth on 2019, we put this growth down to a lot of factors, but a huge part is down to our team and our products.


Can you share any new initiatives you may have introduced?

Our main new initiative was Fiole.co.uk, we were conscious that brick and mortar stores were under huge pressure with existing stock holding, so we worked with them as closely as we could to drive sell through rather than sell in. Now we can see the light at the end, we have some hugely exciting projects lined up for 2022 - but you’ll just have to wait and see with those!


Our industry is dynamic and extremely rewarding, it is also a great career choice. What do you think is an important quality for those thinking of looking to start a career or move over to the beauty/retail sector or any associated business servicing the beauty industry?

Passion. No question. Both of us wouldn’t have believed you if you told us in our teens that we would be where we are right now and loving it! But we are. The beauty retail industry is full of the most amazing people, so as long as you have passion in your work, everything else will be pure joy.


COPRA is very dependent on its amazing sponsors, industry supporting brands. How is COPRA important to you?

COPRA perfectly reflects the passion of the industry as mentioned above. It is great people, doing amazing work, for an important cause. Joining this family of passionate and dedicated people is a true pleasure and privilege for us.